DFWTRN Welcomes Danny Rojas - Senior Principal, Product and Market Insights at ICIMS and former Talent Acquisition Leader at The Container Store and JCPenney.
Topic: Why Employee Voice Matters in the Age of AI Search
Candidates are not only searching for jobs on job boards or company career sites anymore. They are asking ChatGPT, Gemini, Perplexity, Google AI Overviews, LinkedIn, and other platforms questions like:
- “Who are the best companies hiring recruiters in Dallas?”
- “Which employers have the best culture for working parents?”
- “What companies are growing right now?”
That changes the game for Talent Acquisition. Traditional SEO still matters, but it is no longer the whole strategy. Answer Engine Optimization, or AEO, is about whether your company, leaders, recruiters, employees, job content, and employer brand are visible, credible, and trusted enough to show up in AI-generated answers.
In this session, Danny will talk through why LinkedIn content, recruiter visibility, employee advocacy, and authentic subject-matter voices are becoming a bigger part of talent attraction and employer brand strategy.
He will also share practical steps recruiting teams can take now to build visibility, improve trust, and help their organizations show up where candidates are already searching.
About Danny Rojas
Danny Rojas has spent the last 8+ years leading Talent Acquisition in real operating environments with real constraints, real hiring managers, and real pressure to perform. His work has spanned corporate recruiting, high-volume retail and supply chain hiring, executive search, ATS implementations, employer brand, recruitment marketing, TA analytics, recruiting operations, and operating model redesign at organizations including JCPenney and The Container Store. Danny has led recruiting teams, built scalable hiring processes, supported high volume hourly hiring through executive search, and helped organizations connect recruiting technology to actual business outcomes. He currently serves as Senior Principal, Product and Market Insights at iCIMS, where he brings a practitioner-led TA perspective into conversations around market trends, recruiting technology, AI, customer voice, and the future of hiring.
TailoredVets
Danny is also the co-founder of TailoredVets, a nonprofit helping veterans and military spouses navigate career transition through mentorship, career coaching, and real community support.
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